Specializing in authentic, American-made home hardware, vintage accents and more, HINGE started over 30 years ago and has grown into a 9,000-square-foot showroom featuring a vast, eclectic inventory of unique pieces that’s a playground for renovation and restoration fans throughout Central Florida. As an extension of this stunning brick-and-mortar experience, HINGE sells a wide selection of products on their website as well. In 2015, HINGE turned to Orlando marketing agency &Barr for SEO support to grow their e-commerce business. To improve HINGE’s organic search visibility, &Barr recommended the development of keyword-rich text for all pages of the site, which would not only provide relevant content for search engines to index but would also serve to introduce new shoppers to the special HINGE experience.
Developing copy for items such as door handle parts and trunk hardware is a daunting task when it needs to be keyword-rich, bot- and people-friendly, and introduce a brand to a customer. As an independent contractor, I took on the challenge and developed copy for over 30 site pages to enhance both SEO and the user experience.
